How to Get a BookBub Featured Deal: A Comprehensive Guide for Authors

Securing a BookBub Featured Deal can be a game-changer for authors seeking to boost book sales and visibility. Known for its extensive reach and effectiveness, a BookBub promotion can catapult a book into the spotlight. However, getting approved for a BookBub Featured Deal is highly competitive. This guide will provide a step-by-step approach to increase your chances of landing a coveted BookBub Featured Deal.

Understanding BookBub and Its Impact

BookBub is a book discovery service that connects readers with books they'll love. With millions of subscribers, a BookBub Featured Deal can result in significant sales and visibility. The promotion involves BookBub sending an email to its subscribers, highlighting a discounted or free book. This exposure often leads to a substantial spike in downloads and purchases.

Step 1: Preparing Your Book for Submission

1.1. Professional Presentation Ensure your book is professionally presented. This includes a high-quality cover design, a compelling book description, and meticulous editing. A polished book is more likely to be considered for a BookBub Featured Deal.

1.2. Reviews and Ratings Books with numerous positive reviews and high ratings have a better chance of being selected. If your book is newly published, focus on gathering honest reviews from readers through various platforms before submitting for a BookBub Featured Deal.

1.3. Pricing Strategy BookBub prefers substantial discounts. Plan to discount your book by at least 50%, with free promotions often being the most successful. Ensure you can sustain the discount for the duration of the BookBub Featured Deal.

Step 2: Choosing the Right Category and Timing

2.1. Target Audience BookBub has various categories and genres. Select the one that best fits your book to target the right audience for a BookBub Featured Deal. Misclassification can lead to a rejection or poor performance.

2.2. Optimal Timing Submit your book when it aligns with your marketing strategy. Consider key dates such as holidays, book anniversaries, or before a new release to maximize the impact of a BookBub Featured Deal.

Step 3: Crafting a Compelling Submission

3.1. Submission Form BookBub’s submission form requires detailed information about your book, including its genre, price, and promotional details. Fill out the form accurately and provide all requested information to enhance your chances of securing a BookBub Featured Deal.

3.2. Highlighting Unique Selling Points In the submission, emphasize what makes your book unique. This could be a compelling plot, strong character development, or significant awards and accolades. Highlighting these points can make your book stand out for a BookBub Featured Deal.

3.3. Engaging Excerpt Provide an engaging excerpt that captures the essence of your book and entices the editorial team. The excerpt should be well-edited and showcase your writing style to improve your chances of getting a BookBub Featured Deal.

Step 4: Submitting Your Book to BookBub

4.1. Frequency of Submissions You can submit your book for a BookBub Featured Deal once every 30 days. If rejected, revise your strategy based on feedback and resubmit.

4.2. Tracking Submission Status After submission, BookBub will notify you of the decision via email. This process can take up to several weeks, so patience is essential when aiming for a BookBub Featured Deal.

Step 5: Preparing for Approval

5.1. Setting Up the Discount If approved, ensure the discounted price is set across all platforms where your book is sold. Double-check the pricing to avoid any discrepancies during your BookBub Featured Deal.

5.2. Marketing and Promotion Prepare additional marketing efforts to coincide with the BookBub Featured Deal. Announce the promotion on social media, your website, and through email newsletters to maximize reach.

5.3. Monitoring Performance During and after the promotion, monitor sales performance and reader feedback. Use this data to evaluate the success of the BookBub Featured Deal and inform future marketing strategies.

Alternative Promotion Opportunities on BookBub

6.1. BookBub Ads If a Featured Deal isn't immediately attainable, consider using BookBub Ads. These self-serve ads allow you to target specific readers and genres, complementing the efforts for a BookBub Featured Deal.

6.2. BookBub New Release Alerts For newly published books, leverage BookBub's New Release Alerts to notify your followers of new releases. This service is available to authors with an established BookBub profile, providing another promotional opportunity aside from a BookBub Featured Deal.

Conclusion

Securing a BookBub Featured Deal requires preparation, strategic planning, and persistence. By presenting a professional book, choosing the right category, crafting a compelling submission, and preparing for approval, you can increase your chances of success. Additionally, exploring alternative promotion options on BookBub can further enhance your book's visibility. With dedication and the right approach, a BookBub Featured Deal can significantly boost your book's success.